Not an agency. Not a team. One operator who's run the same motions you sell — now creating content in your voice. Direct. Native. Compounding.
2 slots open · Q2"In just the second month, we got 125,030 impressions and closed a five-figure development deal — directly from LinkedIn."
"I closed a lot of deals, had 6–8 calls every day. And we had a lot of fun while making profits together."
"Sönke gave me advice and insights you just can't find online. He helped me improve my service offering and sharpened my LinkedIn profile."
"Sönke goes above and beyond expectations. I recommend him for his writing skills, his discipline, and his eye for detail."
"Sönke has tons of knowledge around go-to-market strategy and helped us build a lot of our systems. The kind of operator you keep on speed dial."
A few of mine. Click any post to read it on LinkedIn.
A 30-min call to see if we're a fit. No deck, no pitch, no free strategy. If I can't help, I'll refer you to someone who can.
30 minutesA 60-min onboarding call plus a short form. I leave with enough about your voice, your buyers, and your business to write 30 days of content.
Week 1First posts publish 5–7 days after onboarding. You review, I refine. By week two we're on a steady rhythm.
Week 2I started in B2B sales at Personio and Seismic. Fifty calls a day. Most went nowhere. The ones that worked taught me something I didn't know I was learning — what makes someone reply at 9am on a Tuesday, mid-coffee.
In 2022 I started writing about it on LinkedIn. The audience grew to 25,000+ — mostly founders and GTM leaders running the same motions I'd run. They started asking me to write for them. I said yes.
Today I run a one-person studio writing LinkedIn for a small roster of GTM founders and teams. I host the GTM Advantage podcast on the side. And when I'm not writing, I'm usually behind a camera.
Pricing is here because hiding it wastes both our time. Month-to-month — cancel anytime.
For founders who want their LinkedIn to compound — without becoming a full-time content operation.
A note on pricing. These are launch rates. As I publish case studies and outcomes, prices rise — current clients keep their original rate for 12 months.
Honest answer — if you can find a writer who's run GTM, lives on LinkedIn, and is willing to work for $5k a month, hire them. You won't, but try.
The reason most "head of content" hires don't work for early-stage GTM is that the role needs operator instinct and writing craft in the same head. That combination is rare and expensive.
A $500/mo ghostwriter is paraphrasing your LinkedIn. Cheaper because the work is shallow — your voice gets washed into "thought leadership" mush.
I'm running fewer accounts at higher price points so I can actually live inside your business. Voice capture, GTM context, post-by-post engagement work. The output reads like you wrote it because the input is closer to your thinking.
Good. The best engagements are mixed — I write the bulk, you write 1-2 posts a month from raw thoughts. We treat your posts as voice samples that improve mine. Most clients drift from "writing some" to "writing none" within 60 days because the bar I set is high enough that they'd rather not. That's fine too.
Yes. I'm German, lived in Germany most of my life, and run two German clients in the current roster. Writing for the DACH GTM market specifically (different humor, different proof points, different sentence rhythm than US LinkedIn).
Conversations with founders running real GTM motions in B2B SaaS and agencies. No surface-level frameworks — just the messy, specific stuff that worked. New episode every other week.