Attract leads, don’t chase.
Buyers who have read you for weeks show up to the first call already warm.
Thought leadership that turns your expertise into inbound. Strategy, writing, design and publishing, handled by me and built around your voice.
Takes you to my calendar with your details filled in.


30+ tech brands pay me to create content for their audience
Apollo
Clay
Instantly
HeyReach
Smartlead
FullEnrich
Gamma
Deel
Lusha
Zero
Viktor
OpusClip
Fireflies
Riverside
Reply.io
Warmly
Woodpecker
ReachBoost
Maildoso
Icypeas
Salesforge
Aimfox
Bizzy
Bluedot
CompanyEnrich
DiscoLike
Draftboard
MagicPost
Productive
Reevo
Scripe
Spara
WillowMy 10 best posts of 2026, 5 organic and 5 sponsored, laid out like a normal posting week. Click a day to open the post.


Lots of people tell me cold email doesn't work in Germany. They're wrong.
We just generated 9 opportunities for a new client — a German company targeting other German companies — purely through cold email. The screenshot shows one of the 18 micro campaigns.

200+ hours disappeared into Salesforce while I was already doing the job.
25 minutes a day. every day. for two years.
It never felt massive in the moment. it felt like four minutes after a call, six minutes between meetings, then the last ten before logging off on friday because that was the day my manager pulled the report.

The joy of remote work.
No commute.
No bustling office noises.
Instead:

Claude runs my entire GTM.
How to set up MCPs:
Step 1 → Open Claude → Settings → Connectors.
Step 2 → Connect each tool (2 minutes each).

Got blocked on LinkedIn for the most ridiculous reason...
A person I barely knew sent me a 47-second voice message.

I built 50+ slide decks while working in tech sales calls.
Not one had a design I actually loved.
Until I made a love letter to New York.
I’ve been missing the city, so I started on Pinterest, pulling references until I had the mood I wanted.

Everyone's posting 13-agent org charts.
Chief of Staff. Head of Content. Five outbound agents. A reply manager.
If you have 1,000 signups and a dev server, great.

I've booked 25 intro calls in 30 days with my AI employee.
I’ve had Viktor helping me with my content for 5 months now.
4 weeks ago I gave him a second job: run my LinkedIn outbound.

Stop monetizing your joy. 📸
For 2.5 years, I walked away from portrait photography. I thought I’d lost the spark, but it turns out I just needed a perspective shift.

Smartlead analysed millions of campaigns to understand why cold emails aren’t getting replies.
A lot of it came down to the work that’s easy to overlook: keeping inboxes healthy, giving personalization some thought, and cleaning up lists before hitting send.
Buyers who have read you for weeks show up to the first call already warm.
Your posts answer the questions a prospect would ask in discovery, before they ask.
Good people want to work with founders whose thinking they already know.
A three-month minimum, starting with this rollout. Timing depends on your inputs and approvals; after that it’s 2–3 posts a week.
I research your audience, market and competitors, review your profile, and define your voice and content themes. Then we record our first interview.
I optimize your LinkedIn profile and turn our first interview into post drafts and branded visuals, sent to you for approval.
Once you approve the first batch, I schedule the posts and start the agreed weekly cadence. Reach and followers start to build.
I keep producing content, interview you twice a month and review performance. Relevant buyer engagement gets flagged in Slack; you own the follow-up.
We closed a 5-figure deal and generated over 120K impressions with one post.

A content plan, LinkedIn profile optimization, 2–3 weekly posts for your profile, graphic design, scheduling, and monthly reporting. We meet for two content interviews per month. Visual formats are graphics, infographics and carousels, with the mix and revision scope agreed before we start.
We start with your existing content, conversations, and opinions. I build from your actual experience and refine the voice with your feedback. You approve every post before it is scheduled.
Finding the angles is part of my job. I use content interviews, customer questions, your decisions, and lessons from your work to build an idea bank. You supply the expertise; I turn it into posts.
Two content interviews per month, plus asynchronous draft approvals. I handle the writing, design, and scheduling. You continue to own your comments, DMs, and sales conversations.
The minimum engagement is three months. This gives us time to establish your voice, publish consistently, and learn from the response. Pricing depends on the agreed two- or three-post weekly cadence and content scope. I’ll share a proposal after our first call.
No. The commitment is to the agreed content scope and publishing cadence. We track relevant engagement and conversations alongside reach, but I don’t guarantee leads, follower growth, or viral posts.
Let’s turn your expertise into content your buyers can connect with. 2–3 posts per week. A three-month minimum. Written, designed, and published by me.
Looking for outbound support? Explore outbound ↗