Strategy
- ICP & buyer hypotheses
- Account list & TAM map
- Message angles to test
- Email infrastructure
- Play selection
✦For early-stage B2B founders
Instantly.aiExpert
HeyReachExpert
ClayExpert
ApolloPartner
Done‑for‑you Outbound.
I find the buyers who care, test what makes them reply, and turn what works into a pipeline you can repeat.
Takes you to my calendar with your details filled in.
- Message-market-fit tests, not spray and pray
- Email + LinkedIn, built and run for you
- Deliverability set up and monitored
- You work directly with me, no handoffs
Instantly.aiExpert
HeyReachExpert
ClayExpert
ApolloPartner
ICP hypothesis
Buyer groupProblemPromise
Message & campaign plan
Message testsMicro-campaignsSignal-based
Account sourcing
Databases
Enrichment
Signals
Booked calls
See how it works ↓
Enrichment
Signals
Booked calls
Expert and partner of the software I build with
Instantly.aiExpertHeyReachExpertClayExpertApolloPartnerThe stack I build with, picked per client
Clay
Apollo
Instantly
Smartlead
HeyReach
FullEnrich
Icypeas
Lusha
Maildoso
Warmly
Reply.io
HubSpot
Salesforce
LinkedIn
✦How it works
What we’ll build together.
End-to-end outbound that books meetings. I do the build and the running; you keep the calls and the decisions.
Email 1 · day 1Execution
- List building
- Contact sourcing
- Enrichment & verification
- Lead scoring
- Copy that sounds human
Distribution
- Campaign launch, email + LinkedIn
- Deliverability monitoring
- CRM sync & owner routing
- Reply tagging
- Weekly test log & next test
Approve the plan
Agree on the buyers, the angles and what counts as a good reply. Then approve the copy.
One call a week
30 minutes to review the replies and call notes, and decide what we keep, change or stop.
Take the calls
Discovery, objections and closing stay with you. I capture what buyers said for the next round.
✦My framework
Three campaign types. One goal.
Each one answers a different question. Together they turn cold traffic into conversations.
Message tests
Small, focused buyer groups to learn which problem and promise make the right people reply.
Micro-campaigns
High-touch campaigns for warm and named accounts, where relevance beats volume.
Booked calls.
Every campaign is built to end in a conversation, not in a vanity metric.
Signal-based campaigns
Reach out when something changes: a new hire, a funding round, a job change or a visit to your site.
✦Start where you are
Still testing the story? Already winning customers?
Both are good starting points. The work changes with the question you need outbound to answer.
For founders still finding the message
Learn what gets the right buyer to lean in.
Your product makes sense to you. Buyers may describe the problem differently. I build outreach around a small set of ideas and bring back the response for us to examine.
The aim: a clearer account of who responds, what they care about, and which next step they will take.
InputYour product + early feedback + buyer assumptions
↓
BuildChoose an audience → Test an angle → Review conversations
↓
HandoffA record of the evidence and a decision on the next test
For founders with early traction
Turn a promising start into a repeatable campaign.
You have customers, pilots, or outreach that gets serious interest. I use that evidence to build focused campaigns and check whether the results hold beyond your first network.
The aim: more relevant sales conversations, with the targeting and operations to support them.
InputCustomer stories + conversion patterns + working messages
↓
BuildFind similar accounts → Run campaigns → Track sales outcomes
↓
HandoffA documented campaign and a clearer view of where to expand
For founders exploring the next opportunity
Find out whether the message travels.
A new role, industry, or use case may need a different explanation of your value. I run a separate test so its response is visible alongside your existing results.
The aim: decide whether this audience deserves more investment, another approach, or a pause.
InputA new audience + a specific use case + your existing evidence
↓
BuildResearch the context → Adapt the message → Compare the response
↓
HandoffA recommendation grounded in what this buyer group actually did
Look for buyer commitment.
InterestReal problemAgreed next stepCommercial outcome
✦Timeline
Getting started.
What the first three weeks look like.
◷TimelineFirst 3 weeks
MondayTuesdayWednesdayThursdayFriday
Week 1
Kick-off call
Stack & data audit
Domains & mailboxes
Market & company research
ICP & buyer hypotheses
Week 2
Account list
Enrichment & verification
Copy: three angles
Weekly call
Copy approval
Week 3
Warmup check
Campaigns live
Reply tagging
Weekly call
First learnings → next test
New mailboxes warm up for about two weeks before cold volume goes on top. Timing depends on your data, access and feedback.
✦Get started
Book a 30-minute strategy call.
You’ll talk to me, not a sales team. Bring your product and your best guess about who buys it.
✦Case studies
Pipeline you can trace back.
Through cold email we closed $16K in 2 weeks.
Jason DellatollaCo-Founder, Graewolves
Closed$16K
Time2 weeks
ChannelCold email
ServiceOutbound
$1M in pipeline from cold outreach.
Lukas BierholzFounder, ZVEI Studios
Pipeline$1M
Positive replies91
Calls15
ChannelsEmail + LinkedIn
I closed a lot of deals, had 6–8 calls every day.
Jacob PegsFounder, Modern Maker
Sales calls6–8 a day
Deals“A lot”
BusinessCoaching
ServiceOutbound
“He learned outbound so quick, we recruited him.”
Dan Rosenthal · Head of GTM, ColdIQ
?FAQs
A few things you might want to know.
What do you mean by message-market fit?
A clear connection between a specific buyer, a problem they recognize, and a reason to take the next step with you. We look for patterns in replies and actual conversations, then check whether interest turns into action. A strong reply rate alone does not prove product-market fit.
Can we work together before we have traction?
Yes. If you have something concrete for a buyer to evaluate, we can use outbound to test your assumptions. We’ll agree on the questions and what to measure before spending on a bigger campaign. The work can reveal that the offer or audience needs to change.
What if we already have customers?
We start with the deals, messages, and buyer patterns you already have. I handle the campaign build and operations, then help you test whether that traction repeats in a wider account list or a new audience.
What will we have at the end?
The campaign assets and workflows in the agreed scope, a log of the tests and responses, and a recommendation for the next step. That may be to expand a promising campaign, revise the message, or revisit the offer. Finding fit is a goal, not a guaranteed deliverable or deadline.
Will I work directly with you?
Yes. I’m your point of contact and the person working on your strategy, setup, and campaign reviews.
What is included in the managed service?
Targeting and campaign strategy, account and contact research, enrichment, sending infrastructure, copy, campaign management, reply routing, CRM handoff, and performance review. We agree on channels, campaign scope, and responsibilities before starting.
What do you need from me?
A concrete product or offer, your current assumptions, access to the agreed systems, and time for buyer calls and approvals. A proven message or established outbound channel is not required.
Who pays for software and data?
I review your existing stack first. The proposal separates my service fee from any sending, mailbox, enrichment, or data costs, so you can approve the full operating budget before we start.
What does it cost?
Pricing depends on the work, the systems involved, and the level of ongoing support. We agree on the scope and fees before starting.
Do you guarantee a number of meetings?
No. Results depend on the offer, market, timing, and follow-up. We agree on what counts as a qualified conversation and track outcomes beyond send volume. I use those results to decide what to improve, pause, or scale.
Who handles calls and live sales conversations?
You or your sales lead own discovery, objections, and closing. For an early-stage startup, those conversations are also research. I make sure you have the outreach context and capture the feedback for the next round.
Let’s find your next useful signal
What do buyers need to hear?
Tell me what you’re building, who you think it helps, and what you’ve heard so far. We’ll discuss the next question to test, or how to build on the traction you already have.
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