YouTube
PodcastOperator first
I post about the software I use myself or with clients. The use case is real, and so are the numbers.
Hi, I’m
Sönke.
say it: ZURN-kuh
The Tech & AI creator who makes tech simple.
A GTM operator who posts, for founders, sales and marketing leaders running GTM with a small team. Outbound, content, AI and the software behind them.
Past life: photographer for modeling agencies
35+ countries, 6 continents
Ex club & festival DJ, still on SoundCloud
LinkedIn analyticsLast 90 days
Impressions
Members reached
New followers
Followers
Sponsored posts20Kaverage impressions per post, all-time
Why brands work with me
I run it, then I explain it.
Hard topics, made simple
MCPs, agents, enrichment waterfalls. I break them down until a busy founder gets it in one scroll.
Ideas, fast
Give me your launch and I come back with angles built for it, not a template. Then we pick the one worth fighting for.
B2B storytelling
A story, a bit of fun and visuals that explain the idea while I talk. Technical, never boring.
01 · What I post about
Four topics. One audience.
Outbound plays
Cold email and LinkedIn outreach, the software behind it, and real numbers from client campaigns.
Content plays
How I grow on LinkedIn and YouTube, and turn posts into inbound leads.
GTM solo or small team
The lean stack and habits that let one person run what used to take a team.
Trends in AI
New models, agents and software like Claude Code, shown as workflows you can copy, not hype.
Brands book me for
Launches
Product education series
Long-form for your channel
Your software in action
What my feed looks like.Blue glass is my signature. Special editions when the idea asks for it.
02 · Who follows me
Founders, sales and marketing leaders running GTM with a small team.
22%are founders, co-founders or CEOs
35%are decision-makers, director level and up
53%work at startups and SMBs with 2 to 200 people
They work at
Clay
HubSpot
RevGenius
Deel
LinkedIn
Pavilion
Top job titles
Founder 11%
Co-founder 7%
CEO 4%
Account Executive 2%
Top industries
Software14%
IT services12%
Internet & tech11%
Marketing services8%
Top cities
San Francisco Bay Area5%
New York4%
London4%
Los Angeles2%
LinkedIn analytics, November 2026
What they care about
Generating more pipeline through outbound and content
Growing on social media
New and trending AI and tech tools
How to create scroll-stopping content
03 · Brands
30+ B2B tech brands said yes.
SmartleadAmbassador since July 2025
FullEnrichAmbassador since October 2025
Apollo
Clay
Instantly
HeyReach
Gamma
Deel
Lusha
Zero
Viktor
OpusClip
Fireflies
Riverside
Reply.io
Warmly
Woodpecker
ReachBoost
Maildoso
Icypeas
Salesforge
Aimfox
Bizzy
Bluedot
CompanyEnrich
DiscoLike
Draftboard
MagicPost
Productive
Reevo
Scripe
Spara
Willow
04 · Video
Video, told as a story.
Vertical video for LinkedIn and long-form for YouTube, each built around one idea. Brands can boost it because it doesn’t feel like an ad.
Video series
ViktorAI-native · AI agents- Objective
- Awareness
- My angle
- Viktor is an AI employee, so I treated him like a new hire. Each episode hands him one real job, from outbound to invoices, and shows the work, not the features.
24,608impressions
110reactions
44comments
Vertical video
GammaAI-native · Presentations- Objective
- Launch awareness (Gamma 5)
- My angle
- 50+ sales decks taught me the story comes before the slides. I let Gamma’s new Agent plan it, then turned a Pinterest mood board into a love letter to New York, coffee in hand.
25,771impressions
107reactions
33comments
Long-form
Product education for your channel, in English or German. My own channel is in English.
For Bizzy’s channelProduct education
My channelEducational GTM videos
Visuals that explain the idea.
I add visuals while I talk, so the idea is easier to understand.
05 · Posts
Image posts: a take, not a tour.
A custom idea for every brand, in the look my audience already stops for.
Image post
FirefliesAI-native · Meeting AI- Objective
- Launch awareness (Fireflies Talk)
- My angle
- Everyone’s drowning in GTM software, so I turned it into a Windows 95 pop-up and made the case for less software that does more. I dictated the whole post with Fireflies Talk.
8,281impressions
127reactions
57comments
Image post
ZeroAI-native · AI CRM- Objective
- Launch awareness
- My angle
- No feature tour. I opened with the CRM admin every founder hates, the hours nobody gets back, and made Zero the way out. Written as a take, not an ad.
57,973impressions
107reactions
62comments
Post metrics from LinkedIn analytics.
06 · How we work together
It starts with an idea draft.
Two days after the brief, you get a page like this.
Launch post: idea draft
Goal Launch awareness
Format VideoImage post
Status Angle picked
Angles
The take. The problem every founder in your space hates.
✓
The story. Your software on one real task.
The one I’d pickThe breakdown. One workflow, drawn in my look.
Hook“I gave my most annoying task to [your software].”
Moodboard
From brief to live in 10 days
- 1
Brief
Day 0Your launch, your audience, your goal.
- 2
Idea draft
Day 2Angles and the one I’d pick. Feedback by day 4.
- 3
Draft
Day 5Full draft. Final feedback by day 7.
- 4
Live
Day 10Posted, with your link in the post.
- 5
Report
Day 17Seven-day numbers and the best comments.
Partnerships
I’d love for us to work together.
Tell me about your brand, your launch and your campaign ideas. I’ll send you the formats and rates.
Building your own founder brand? Explore LinkedIn content ↗